Now here’s something delicious to put in your SKN reusable grocery totes. Canned tuna fish with an eco-friendly, forward-looking, industry-sustaining, twist. It’s 100% Pole caught by American Tuna.

Why is this important? Actually, pole and line caught tuna has many advantages for both the environment and your personal health. It eliminates the bycatch of other sea animals such as dolphins, sea turtles, whales and sharks. When pulled from the water along with the desired tuna, most of the bycatch is usually dead due to the combination of being dragged underwater for miles and their pesky need of surfacing for oxygen (I’m looking in your general direction mammals).
“I’m not an environmentalist” you say. “I don’t care about dead dolphins so long as I get my tuna” you say. Well, there are both long term and immediate personal repercussions associated with traditional fishing tactics that should be considered.
First the long term detriment. Other fishing methods such as net casting and longlining deeply affect the surrounding environment through the associated bycatch by depleting food sources for organisms within the food chain that the tuna normally feeds on. This creates a cycle of less food for tuna to feed on, resulting in less tuna available to humans, which we then attempt to combat with more net casting and longlining to keep up with demand. The long lasting result of this is a depletion in the amount of tuna we can harvest. I know what you’re thinking - pretty silly to create a negative feedback loop that depletes our food supply right? Right.
A more immediate benefit of American Tuna’s pole caught tuna is that it generally has a lower Mercury content than catch from longlining and net fishing. Why you ask? In 2006, the Oregon State University Seafood Laboratory tested the levels of mercury in Pacific albacore tuna and found that levels were well below FDA mandated action levels. Since larger fish are usually older fish, they have more time to accumulate toxins. Older albacores, blue fins and yellow fins, are most often caught by longliners and can be over 40 years old. At that point you might as well just eat a thermometer.
American Tuna’s catch consists of primarily younger smaller fish from the Pacific Ocean, creating the best combination for finding lower mercury tuna fish.
OK so why American Tuna? You might ask. Because it’s delicious! And I’m not the only one who thinks so. American Tuna is incorporated into the menus of some heavy weights in the Restaurant industry like Four Seasons in Palm Beach Florida, Witchcraft Deli’s in San Fransisco, and Zabar’s Manhattan to name a few. Traditionally, commercial tuna is cooked as many as three times along their journey to the tuna can, then packed with water soybean oil or olive oil to replace the natural juices and often contains phosphates, too. American Tuna flash-freezes the fish right on the boats, then it is cooked only once in its own juices before canning. This canning process keeps in flavor and natural fish oils containing omega-3 fatty acids and eliminates the need to add anything but the fish. No water, no oil, no salt ( silver label. Unless you purchase their sea salt seasoned products in the gold labeled can), no phosphates. Nothing but Tuna Fish, which is all you were looking for to begin with right?
It’s worth pointing out that American Tuna is the only MSC Certified Sustainable Commercial Tuna Fishery in the world. Every can/package/loin of albacore displaying the MSC eco-label can be traced back to the vessel that harvested it.
Now that I’ve made you hungry, where can you get it? In addition to the restaurants listed above, American Tuna can be found nationwide at Whole Foods Market as well as at many local grocery stores and restaurants around the country. After trying it, let us know what you think.